Partnership & Sponsorship
Own the MOment
By partnering with United by Water, organisations gain far more than brand visibility. They step into a world-first endurance story with genuine national significance, a Guinness World Records submission, and a media platform designed for both UAE and international reach, at a moment when the story is already in motion.
Sponsorship is structured around moments rather than packages, because the most powerful association is not with the event in general, but with a specific, unforgettable point in the narrative.
Own the start.
The Moment
The moment the world starts watching. Your brand at Union House as Joanne enters the water, across all pre-event media, on her swim cap and crew apparel, and integrated into the schools programme and community activations.
Own the Finish.
ARRIVAL Moment
The moment the world remembers. Your brand in the first images that go global as Joanne reaches Abu Dhabi, on her finishing robe and towel, across all press photography, and at the branded recovery and arrival zone.
Own the Toughest Part.
Endurance Moment
Where champions are made. Official endurance and resilience partner, with branded storytelling across the most gruelling phases of the swim, including the night crossing, and full press and social media integration.
Own the Impact.
Community Moment
Championing the community. Integration into the schools distance programme, engagement with People of Determination initiatives, branded environmental and coastal stewardship activities, and alignment with UAE Year of Family 2026.
Global Media Reach
Beyond the swim itself, partners gain access to a platform that extends into Joanne’s keynote speaking across UAE corporate events and summits, a TEDx talk in development, and a children’s book series inspired by the Oceans Seven journey.
A platform engineered for national pride, environmental stewardship and international media impact.
- Tier 1 national coverage
- International endurance and specialist sports media
- Business and leadership publications
- Documentary & digital production
- UAE Year of Family press coverage
- Social media coverage
Express your interest
Tell us about your brand and what drew you to this story. We will show you how United by Water aligns with what you stand for.
For sponsorship enquiries contact:
Claire Clinton-Butler
Head of Event Operations & Partnerships
Follow Jo’s Journey
@jo_norman_swims
Every crossing starts somewhere. Follow Jo across all platforms to stay close to the journey.







